E. Tip of the Day: Having a successful writing career takes many different skills. Knowing how to market your novel(s) to a broad audience is one of the most important skills you need to be educated in. Contact us if you’re struggling to market your novel. We can help!
How to build local readership:
1. Visit all book stores, libraries, schools, universities, craft fairs, and any other large gathering places in your area. Ask if you can do book signings.
2. Send over-sized post cards out to libraries/book stores/businesses. Cross-market especially with those businesses that may have an interest in displaying the theme of your novel. An example would be: Dorothy St. James writes the White House Gardener series and promotes the books in flower shops/greenhouses.
3. Take out small print ads in community magazines/newsletters/musical programs. For instance, local ads in a school sport or music program. This is a great way to build local readership, and support the fine arts in your community.
4. Ask your favorite local radio and TV stations to do an interview with you. Send them a short summary of your novel and an author bio. Tell them you are a fan of their show.
5. Arrange to read a selection of your story or chapter 1 to high school students in English class, or in the library, with a Q & A session afterwards. Leave a signed copy of your novel with the person who helped you set up the event.
6. Give out a free copy of your book for the holidays to three winners for gifts on your website, blog, Twitter, or Facebook page. Send the winners an autographed copy and a nice letter thanking them for entering the contest.
Good luck! If you’d like more tips on marketing, contact us at firstname.lastname@example.org. Thanks!