Marketing: Having a Cause

As an author, having a cause or charity that you support is both noble and marketable. It’s a way to support something you believe in, and help your community. And even though I know a lot of authors will donate their royalties towards a specific cause, in most cases, it doesn’t hurt overall book sales. It’s a great way to get your name out there in different circles, to people who believe in helping the same cause. It can also help your self-esteem and make you feel good about yourself for doing the right thing.

Jim C. Hines writes in his blog about having more awareness about rape and sexual abuse issues: http://www.jimchines.com. Brenda Novak does a fundraiser for juvenile diabetes: http://www.brendanovak.com/for-the-cure-2/. Both are people who have a cause they support and donate to, who happen to be authors.

Jim had a friend who was sexually assaulted. It’s something he doesn’t want to see happen to anyone–with good reason. Sexual abuse is a huge problem in today’s world. Helping others to get educated on the subject and be more aware is very dear to his heart. He’s broadened a lot of minds, including my own, with his unique approach.

Brenda’s son was diagnosed with juvenile diabetes as a young child. As a mother myself, I understand the desire and willingness to do anything and everything to protect your child. Brenda did what any mother would do when faced with a challenge out of her control. She brainstormed. As of today, she’s raised well over $2 million towards research for a cure.

These authors are just two examples of people doing good by their writing. They’re raising awareness for a cause they believe in, and in doing so, they’re helping their community. Has their audience for their own books increased because of it? Maybe. The important thing here is that they’re doing what they can to help this world be a better place.

For myself, I have several charities I support.

Michael and Brittiany in 2007 at Red Smith SchoolMy church, the local no-kill animal shelter, and raising awareness for psoriatic arthritis, an arthritis many people still don’t know exists. It’s a disease my husband has been living with for close to twenty years, and I’m hopeful someday he’ll have a pain-free day. To learn more about this autoimmune disease, go to: https://www.psoriasis.org/psoriatic-arthritis.

So, when you’re marketing your next book, be more creative. Don’t think about the “Buy My Book” posts that need to be created for your new release. Think about who you are as a person and who you want to be. Think about those you’d like to help. Think about what you really care about in your life. Think about the needs of your family, friends, and community, and let things happen naturally.

 

Picture of Brittiany and Michael Koren © copyright 2015 by the Koren family.

Brittiany

Brittiany has over 15 years experience in the editorial field. See her full bio on the Written Dreams website: https://writtendreams.com/

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