Marketing Your Books To A Larger Audience

How are you marketing your books? What are you doing to grow your audience? Here’s a few tips that might get you thinking in a new direction! Good luck!

1)      Networking Your Sales Team: Every writer has a sales team. Figuring out who your best sales people are is the trick. Here’s some examples of where you might find them.

  1. Social Media friends and acquaintances
  2. Personal Family, Friends, & Co-workers
  3. Writers Organizations and Critique Groups

2)      Posting on Social Media Sites: What are you posting on Social Media sites? Buy my book? Or, this is who I am and these are my books? These examples help to market you and your books.

  1. New releases coming soon
  2. Summary of individual books
  3. Talk about links on your website
  4. Share an author bio
  5. Pictures of what you find interesting
  6. Book Covers
  7. Info on Appearances/Conferences.
  8. Character interview
  9. Tips on writing
  10. Guest writers or other professionals on your blog
  11. Links to where your books can be purchased

3)      Promoting Yourself at Community Events: Meet new people and talk about what it’s like to be a writer. Pair up with other local authors to cross-promote one another.

  1. Talk with independent book store owners & librarians (ask them to add you to their event newsletter, if they have one and willing to)
  2. Readings/book signings
  3. Presentation for the local writer’s group or book club
  4. Donate books to the book store/library
  5. Presentations/Readings at University & High School libraries or in the classroom
  6. Presentations/Readings at Senior Citizen Centers/Wellness Centers/Community Events/Church Events

4)      Use Promotional Materials that have your book title, book series, or your author name on them: Why? Because people will remember you if they’re holding something with your book title or name on it. It’s also a great way to get new readers unintentionally. Think–useful items.

  1. Book marks
  2. Bumper stickers
  3. Magnets
  4. Tote bags
  5. T-shirts
  6. Pens
  7. Coffee Mugs

5)        Mailings: Again, be creative in how you contact your fan base. If you’re sending out an e-newsletter, have tips other people would like to learn or fun facts about your books or characters.

  1. Newsletters and E-Newsletters
  2. Postcards
  3. Fan letters
  4. Mass E-mails

6) Traditional Media Marketing: Use an old idea and make it new–by promoting who you are and your book(s) locally and nationally.

  1. Interviews on: radio, television, newspaper and blogs
  2. Commercials/Ads on radio, television, newspaper, streaming radio, and billboards
  3. Live Broadcasts at an event

Of course this isn’t a complete list, but it’s a good start. Don’t be afraid to step out of the box when thinking of how to market your books. There are readers just waiting to discover your stories!

Brittiany

Brittiany has over 15 years experience in the editorial field. See her full bio on the Written Dreams website: https://writtendreams.com/

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